About

Ben Farrell is the author of The New Business Bible and a lifelong creative focused on building ideas from the ground up. He began his career in the music industry, first as an artist under the names YOUNGFACE and later poolfire, where his work earned praise from Elton John during a feature on the Rocket Hour show on Apple Music.

After years of performing and releasing music, Ben transitioned into working behind the scenes. He has collaborated on projects with artists including Drop Nineteens, 2Hollis, Nate Sib, Geskle, Harsh Intention, and others. His experience across both the artistic and business sides of the industry has given him a unique understanding of how creative projects grow and thrive.

Today, Ben advises and consults for businesses across a variety of sectors. He helps founders simplify their approach, test ideas quickly, and build with purpose. He also invests in early-stage ventures that are rethinking how creativity and innovation intersect.

Whether through music, startups, or writing, Ben’s work is rooted in helping others take bold ideas and turn them into something real.